(Information Given By Levels of Discovery)
After spending most of my adult life in the development of emotion-based products for Hallmark, The Franklin Mint and Enesco, I decided that I wanted to bring fun and innovative children's products to the marketplace that are truly something special. Thinking back over the years with my own three children, I realized that there is nothing so wonderful as to see the look of sheer delight on a child's face when they've discovered something new and unexpected!

The name of our company comes from a lesson I learned about creating products that will touch people's lives. Anyone can produce a product that is exactly what it appears to be. I want to take that a step further and create products that allow children to discover the "unexpected"! Let me use an example from our Rock A Buddies product line to show you what I mean. Our award-winning Schoolhouse Rocker has a fun "school" theme with primary colors, apple finials and movable abacus beads to help little ones learn counting and colors. Take another look and you'll find a flip-up desk (great for reading and writing) and an armrest pencil box with a sliding lid. Pull the chalk on the seat and the music box plays the "ABC Song!". Look again, and you'll find an understamp beneath the seat that can be "personalized" with the child's name, the name of the gift-giver and the special occasion when the chair was received. I think you get the idea.